Did you jump and/or get excited when you saw the header? Exactly my point! I had to rant as this is one of my biggest contest and marketing pet peeves.
Sandra Grauschopf of About Contests and Sweepstakes published this Facebook message:
Ugh, that was mean. Got an email with the subject line “Congratulations to Our Winner!” and opened it to read, “You have won $5,000 worth of…” I got all excited for a second, until I read the line above it, overlooked because it was high above the text and in a different font — and said, “Congratulations, *someone else’s name*”. I wish companies that run sweepstakes would only use “Congratulations” subject lines with win notices!
When will companies learn it isn’t wise to piss of their customers and prospects?! They think they are making a wonderful, positive, big announcement and instead they freaked out hundreds or thousands of people. Who are then annoyed and may possibly buy their competitor’s product the next time they need an XYZ … I agree with Sandra, <UGH!>
Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.