When I first heard about Amazon’s new Giveaway Tool I thought, “This makes so much sense. I can’t believe it was not launched sooner!!”
As the contest host, I select a prize from the millions of items Amazon offers, set up the giveaway and after a winner is selected the prize is shipped directly to them. Easy Peasy!
I decided if I was going to blog about this new app, I should try running a giveaway. Well, I was not impressed. It wasn’t as easy peasy as I thought. There were a myriad of obstacles.
First I had to find something with the Setup a Giveaway button. Not a easy as one would think. Once I settled on a prize and started the process, the winning process wasn’t a random drawing. Then to describe the giveaway I was limited to 140 characters. (Is this being run on Twitter?!)
There is no real customization to speak of. Maybe other apps are just as limited, but when you are already frustrated, any additional blocks seem bigger. Then wanted to pay with an Amazon Gift Card I had won. I couldn’t. I had to use my credit card.
Rafflecopter wrote a fantastic blog post on the app, and I am not going to rewrite what they did. They explain my feelings about the strengths, and major pitfalls, about the app better than I could. Amazon Giveaways: Everything You Need To Know
In the end it took three tries, but I managed to finalize a giveaway.
SHORT RULES: Win one of two copies of The Prize Winner of Defiance Ohio. Ends after both books are given away instantly or March 3rd 2015, which ever comes first. Open to the United States.
I want to get feedback from other contestors. Enter and then let me know if you would enter these contests regularly?
SIDE NOTE: When I blog I start writing a post and then add in links, videos, etc. After I set up the Amazon Giveaway, I had to wait for them to approve it. It wasn’t instant link every other giveaway app on the market. Another obstacle, in my perspective. I should be able to start sharing right away. Then to top it off it took me three tries to get the ENTER HERE link to work. Really. Not. Impressed.
SIDE NOTE #2: The giveaway lasted 18 hours before the 2 prizes I selected were won. Too short in my opinion to garner any marketing benefit.
Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.