Has Facebook Just Killed Social Media Sweepstakes?

On Friday, Facebook made a massive announcement many social media marketers are calling Facebook Zero. It basically boils down to: if the 65 million business pages do not pay Facebook to promote their content. no one will see it (zero people).

There will be exceptions. Those poses that promote community. Those posts with video (Facebook Live video, vs uploaded video or YouTube links). You will also see posts from companies you choose to SEE FIRST. (Considering the number of company pages sweepers LIKE, it will be a daunting tasks to pick a select few.)

You will also see posts from those companies pay Facebook to boost, plus ads companies pay Facebook to push.

I told my clients, a full two years before the initial Pay-to-Play model was implemented by Facebook, they needed to own their marketing as I could see the writing on the wall. That is now more important than ever, based on the recent changes announce by Facebook.

Here are the links to various Facebook videos and articles I promised in my video:

I believe we are going to see a change in the hobby. I have yet to formulate how it will look exactly. Right now:

  • I believe We will see a move for companies to increase their newsletter subscribers.
  • I hope we see a return to online entry sweepstakes.
  • We may see a bigger shift to Twitter and Instagram giveaways.

Only time will tell …

What are your thoughts?

2018-01-14T17:27:33+00:00January 14th, 2018|Marketing, Social Media Contests|5 Comments

About the Author:

Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.


  1. Claudia Davis January 14, 2018 at 5:38 pm - Reply

    I think this is ridiculous. Facebook was meant, at least I thought it was, to have the user pick what they like to follow let it be a person or business and then allow the user to see each and every post that the people and companies they follow in their personal timeline. Picking people and companies to see first is like doubling the amount of work users need to do. Moreover, I am sure as a user, we will be limited to the amount we can see. Lastly, I don’t always want to see ‘McDonalds’ or ‘Dell Computers’ first on my timeline. I just want to see them in the natural time that they post.

  2. Lisa January 14, 2018 at 7:12 pm - Reply

    In regard to businesses, the capturing of valid & quality e-mail addresses as well as creating/sending newsletters is going to be critical. Marketing vehicles have always been fluid in regard to their ROI & the flavor of the day albeit the changes weren’t as frequent. Print media fell out of favor with the internet and now Facebook and others who essentially control a great deal of communication can call the shots. I suspect that ultimately the shareholders will determine if this is the best course of action for FB .

  3. Melanie Normandin January 15, 2018 at 7:38 pm - Reply

    Online entry sweepstakes PLEASE!!!!!!

  4. Nicole January 25, 2018 at 1:17 pm - Reply

    It will be interesting! I do subscribe to a lot of newsletters already as I like to know about the products & companies plus I like to know about their promotions & contests.

  5. Terry April 15, 2018 at 3:20 pm - Reply

    I would love to see more on-line sweepstakes. I really don’t like the FB referral contests as it is really difficult for the average person to win one of these. I would like to learn how to do Instagram and Twitter contests/sweeps.

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