Betty Crocker Was Invented Because of a Contest

Who knew?!

As the video is under 2 minutes I won’t spoil any of it, but I love how smart the marketers were to spot an opportunity that grew out of the contest and ran with it!

Does anyone remember their grandparents entering this giveaway?

2018-10-14T21:33:58+00:00October 14th, 2018|Marketing|6 Comments

About the Author:

Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.


  1. Linda October 14, 2018 at 11:27 pm - Reply

    Thanks for sharing the video of Betty Crocker, very interesting.

  2. Carole D October 15, 2018 at 9:40 am - Reply

    I didn’t know that!

  3. Elizabeth Vlug October 15, 2018 at 11:12 am - Reply

    Thanks for sharing this cool story.

  4. Teresa Young October 15, 2018 at 4:13 pm - Reply

    Very interesting history!

  5. Christina Zawadiwsky October 15, 2018 at 6:03 pm - Reply

    How cool! What an interesting story!

  6. June M October 17, 2018 at 7:28 pm - Reply

    I love interesting stories like this one.

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