A Century of Contesting

The marketing tactic of a company sponsoring a contest isn’t new. I have sweepstakes books describing the how companies like Coca-Cola were spending hundreds of thousands of dollars on giveaways in the early 1900s! Therefore I wasn’t surprised to see this throwback in the September/October 2018 issue of Chatelaine.

Here is the text if it’s too small to read in the image:

The times Mickey and Minnie Mouse had their animated debut in Plane Crazy, Amelia Earhart was the first woman to make a transatlantic flight, and Alexander Fleming discovered penicillin.

The new publication The Chatelaine. When the MacLean Publishing Company posted advertisements calling for people to submit names for a woman’s magazine, it was flooded with submissions — more than 75,000. People from all over the British Commonwealth responded, vying for a shot at the $1,000 prize. The names “Canadian Woman,” “Eve’s Sphere and “Woman Realm” were popular nominations. It was Hilda Pain, a rancher’s wife from Eburne B.C. (now an area spanning Vancouver and Richmond, B.C.), who won the contest, inspired by the idea of a chatelaine — a woman in charge of a large household — as she reflected on the every-evolving lives of Canadian women. Choosing a name, she explained in the magazine’s first issue, was difficult, “for the activities and interests of women in the age cover such a wide field.” Though much has changed in the 90 years since then, that sentiment still holds true. — Rachel Chen

Do enter contests in addition to sweepstakes?

READ: The Difference Between a Lottery, Contest and Sweepstakes

2018-09-27T15:35:41+00:00September 25th, 2018|Marketing|3 Comments

About the Author:

Carolyn
Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.

3 Comments

  1. Lisa September 28, 2018 at 4:24 am - Reply

    This is fantastic!!! We’re following a great tradition of sweepers! 🙂

  2. Nicole October 1, 2018 at 6:56 pm - Reply

    I live in Richmond BC & my parents grew up here too & I have never heard of Eburne BC. Interesting in so many ways!

  3. Alexa Nernberg October 10, 2018 at 7:40 pm - Reply

    4Hi Carolyn. I love sweeping. I have a question for you, if you don’t mind.

    Entering a sweepstake where you can enter numerous times, Do you have a strategy for entering these sweepstakes? How many times do you enter these sweepstakes? (Eg., For movies, misc itemsI normally enter these between 25-45 times daily.) Do you have a strategy for these types of sweeps? I appreciate your guidance.

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