The marketing tactic of a company sponsoring a contest isn’t new. I have sweepstakes books describing the how companies like Coca-Cola were spending hundreds of thousands of dollars on giveaways in the early 1900s! Therefore I wasn’t surprised to see this throwback in the September/October 2018 issue of Chatelaine.
Here is the text if it’s too small to read in the image:
The times Mickey and Minnie Mouse had their animated debut in Plane Crazy, Amelia Earhart was the first woman to make a transatlantic flight, and Alexander Fleming discovered penicillin.
The new publication The Chatelaine. When the MacLean Publishing Company posted advertisements calling for people to submit names for a woman’s magazine, it was flooded with submissions — more than 75,000. People from all over the British Commonwealth responded, vying for a shot at the $1,000 prize. The names “Canadian Woman,” “Eve’s Sphere and “Woman Realm” were popular nominations. It was Hilda Pain, a rancher’s wife from Eburne B.C. (now an area spanning Vancouver and Richmond, B.C.), who won the contest, inspired by the idea of a chatelaine — a woman in charge of a large household — as she reflected on the every-evolving lives of Canadian women. Choosing a name, she explained in the magazine’s first issue, was difficult, “for the activities and interests of women in the age cover such a wide field.” Though much has changed in the 90 years since then, that sentiment still holds true. — Rachel Chen
Do enter contests in addition to sweepstakes?