Read the Rules, NOW!

My #1 tip is to always read the rules. You think I would learn by now I need to heed my own advice. And this lesson has a twist!

We went to the Toronto Christmas Market in the Distillery District. It was so much fun. Of course I spot the biggest contest ever!

Werther’s had set up a massive box and you had to guess the number of candies. I took pictures of every angle, even the back to calculate out my guess.

They had two sets of rules posted. So, I thought I was good.

Now here is the important lesson … I didn’t read the full set of rules until I got home. I grimaced when I read this clause:

To enter the Contest, during the Contest Period, use the hashtag #WINwithWerthers to post your guess on the number of Werther’s Original candies inside the present, together with a picture of you, either alone or with friends and family, next to the present, on either your Twitter or Instagram account (an “Entry”). 

UGH! I only took pictures of the box. Never did take one with me or us. I could have Photoshopped us in, but that felt like cheating. As it didn’t end for a few weeks I still had time to go back, but with my busy schedule I doubted I would have time.

I should have entered anyway as the short rules didn’t indicate you had to be in the picture. Plus if I had the sense to do a search on Instagram or Twitter many were not in the picture either. One of our guesses was 2017 …

(UPDATE: I can’t locate the winning post and the actually answer.)

Don’t make the same mistake I did if you spot a pop-up contest.

Do you remember to read the online rules on the spot?

2018-01-02T15:06:19+00:00December 16th, 2017|Contesting|0 Comments

About the Author:

Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.

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