When I wrote about my first winner of Dinner With The Contest Queen, I left out one small detail. I can spot the word WIN at 100 paces.
After I had parked my car, as I was walking to the restaurant, I came across this bus shelter ad.
Of course I had to enter. I had Julie take my picture after we left restaurant one on our way to restaurant two.
It was posted on Leslieville.com’s Facebook page. I got a whack of likes (without me even asking!) and I was the lucky winner of:
- a gift card to Prohibition Gastrohouse,
- a gift card to Dundas and Carlaw Coffee House,
- a set of tickets to a Blue Jays game.
Unlike other contestors, when I see a contest like this, not only do I want to enter, but my marketer’s crown gets put on. I want to know why another entrepreneur chose to add sweepstakes to their marketing plan and how it is helping them garner sales. Luckily I had to pick up my prizes in person, so I had a chance to ask.
I arrived at the RE/MAX Hallmark Realty Ltd. offices happy I got my chance. Not only did I get to meet one half of Matt and Ben, but was graciously given a half hour out of his busy day to chat. Ben Ferguson shared with me how giveaways came to be part of their marketing plan.
‘Traditional’ marketing methods such as billboards, flyers, etc. are labelled ‘farming’ as you are planting seeds that you hope germinate and grow into sales.
As Ben and Matt had decided they were going to shift their marketing plan from more traditional marketing activities to a digital, social and relationship-based activities, they thought a contest would be a fun way to go out with a bang!
They did it right. Get the passing public to get involved and to have fun. The contest isn’t over. If you are in Toronto, head over to
- Pape and Queen,
- Broadview and Queen,
- or Carlaw, just north of Queen,
and look for the bus shelter ad pictured above. (How appropriate all their contest ads are on Queen Street!)
Take your selfie and post it on the Leslieville.com Facebook page. Get your friends to like it, and you too may just be a winner.
Remember to follow me on my Facebook page as I am going to host three Dinner With The Contest Queen giveaways to share each of my prizes!
Can you spot the word WIN at 100 paces?