Will the New Presidency Change Sweepstakes?

mapsI believe it will.

Normally, I would not discuss politics on this blog. However, I believe the 2016 election results will change the face of sweepstakes; on both sides of the hobby.

Here is what changes I believe we will see happen with promotions over the next 12-48 months, specifically related to travel contests.

CONTESTORS

Contestors in the United States will choose to only enter travel sweepstakes with prizes limited to the 50 states and Washington D.C.

Contestors outside of the United States will choose to avoid all travel sweepstakes with prizing to the United States and instead, focus on prizes to all other parts of the world.

MARKETERS

When the above occurs, based upon promotional analytics, marketers in the United States will stop offering global travel prizes and global marketers will stop offering travel prizes to the United States.

Companies do not host giveaways from the goodness of their hearts. It’s all about results, as all marketing activities must eventually result in sales. If entrants are not longer entering specific sweepstakes out of fear, anger, etc., then marketers will change tack to one that will garner results they are seeking.

END RESULT

This will mean the end of all experiential travel prizing, for anyone not living in the United States, to great events such as: sports finals (eg. the Super Bowl), award shows (eg. the Oscars), meeting celebrities (eg. at movie premiers), etc., and Americans will no longer be able to enjoy world travel for free.

So what could you win instead? I believe there will be an increase in electronics prizing along with gift cards. Both are easier to manage for agencies and are enjoyed by anyone.

Are there any contests you will no longer enter?

2016-12-26T21:46:53+00:00 November 9th, 2016|Marketing|7 Comments

About the Author:

Carolyn
Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.

7 Comments

  1. Darla November 9, 2016 at 3:46 pm - Reply

    Thank you for sharing. I’m wondering why people in the US who voted against the president elect would only want to enter contests to travel within the US? Wouldn’t they want to take vacations elsewhere even more now?

  2. Jason Block November 9, 2016 at 5:24 pm - Reply

    I dont buy this. I dont think we are going to see a version of the “Ugly American” for sweeps.

    • Carolyn
      Carolyn November 9, 2016 at 6:27 pm - Reply

      I consider myself ‘a reporter in the field’ as a Sweepstakes Marketer and reporting back to my followers what I see. I based my blog post on what I saw across my Facebook and Twitter feeds all day today.

      In sales the saying is “Perception is reality.” It’s not about whether or not the United States is a safe place. It’s about; if they are perceived to be unsafe, it will affect prizing. I hope you are right and nothing changes.

  3. Teresa Young November 10, 2016 at 9:13 am - Reply

    I saw an advert for a chance to win a trip to Trump’s Inauguration – that was a new one to me!

  4. Christina Zawadiwsky November 10, 2016 at 1:50 pm - Reply

    I’ll keep entering everything – but do you really believe the travelling contest statements up above, Carolyn, or are you being tongue-in-cheek?

  5. Carolann McLaughlin November 10, 2016 at 10:00 pm - Reply

    I will not be changing any way that I enter sweepstakes. I will continue to enter for the countries that I love to visit just as I have in the past. I am not “afraid” any more than I have been in the past. I really don’t see others changing the way they enter either. We’ve been dealing with hi-jackers and terrorists for many, many years now and let the gut feeling make the choice. Many of the sweepstakes do not include airfare possibly due to the fact of the extra liability if anything should happen to the airplane en-route to the destination or back. That also has been going on for years now. More and more agencies offer cash to cover incidentals which could be used to pay for the airfare without getting the sponsor in the mix.
    The election is over, the feuding will settle down. It’s all politics…..just as in a lawyer’s lounge….they fight against each other like hell in the Courtroom and then plan golfing outings and have dinners together when it’s all over. It’s all a game. I wish Donald Trump the best in making changes that will benefit everyone and I wish Hillary the best in whatever she decides to do. She is a very knowledgeable person and I’m sure she will make a nice fit somewhere in the political field, again to benefit all.

  6. Anna November 12, 2016 at 1:02 pm - Reply

    As a Canadian, I find this info rather interesting. Although I like all the prizes of trips to the USA I always prefer to enter contests with trips outside of North America. I am just curious about the world, and America is lovely, but there is so much more out there to see! I wonder if this means there will be more contests for trips within Canada? I wouldn’t mind that since it’s so convenient to use the same currency, yet be surrounded by completely different landscape on the other side of the country!

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