double FB

My blog posts on Why You Are Not Winning on Facebook Part 1 & Part 2 created quite a discussion on my Facebook pages (personal and business).

The debate was on whether or not to make Facebook shares public, and if the were public, where would that be? If you wanted to make it public and not annoy non-sweeping friends and family, do you open a second Facebook account just for entering?

Let’s tackle the debate one issue at a time.

PUBLIC POSTS

Company’s frequently ask you to LIKE, COMMENT, SHARE or TAG A FRIEND to be in to win a prize. I stated your share should be public so the sponsor could see the share.

Several posted alternative suggestions to posting on one’s personal feed openly. One is to post it publicly, but only to a ‘contest buddy’ list they created. Another is to post it to an open Facebook giveaway sharing page. A third is to share it privately and hope the sponsor doesn’t check your feed and only relies on the share numbers when drawing.

How do you SHARE a giveaway on Facebook?

TWO ACCOUNTS

Many were concerned their friends and family would get fed up with seeing so many contest posts on their feed. It’s why many sweepers have two Facebook accounts. One for friends and family and one for entering sweepstakes. However, having two accounts is against Facebook’s rules. (Terms of Use)

Facebook User Guidelines

2) You will not create more than one personal account.

Do you have two Facebook accounts? Did you ‘break the rules’?

BREAKING THE RULES

After all that, when companies ask us to SHARE or TAG A FRIEND on their Facebook Timeline contest, they are also breaking Facebook’s rules! (Page Guidelines)

Facebook Page Guidelines

3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).

So technically, ensuring a post is public is a moot topic!

Will you tell companies they are breaking the rules?

If you have a sweepstakes, contest or giveaway question, please email me.