Coupons Are NOT Prizes!

CouponReally?! You tell me I instantly won a fabulous prize and then you give me a $10 coupon off my next purchase?! Coupons are NOT prizes!

As a marketer I think offering entrants a coupon at the end of an unsuccessful instant win entry, or via email after any standard online form entry is a great marketing idea. It encourages the entrant to try your product or service at a discount.

Why some marketers think giving me coupon as a prize is a good thing, I will never know. It’s obvious that it’s a terrible idea. It doesn’t follow The Golden Rule: “Do unto others as you would have others do unto you.”, and remember Maya Angelou’s famous quote: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Why don’t they put themselves in the entrant’s place? How would they feel if they ‘won’ a coupon or discount? I know I feel annoyed. Do you think any brand wants to be associated with annoyance in the consumer’s mind? How likely am I to buy their product or use their service if my first response to them is unpleasant? They may have the best product in the world, but I will probably buy from their competitor. I also feel if they can’t run a promotion well, I wonder: How well are they choosing their other suppliers? If they can’t chose a a great agency to run their marketing promotions, what else are they making poor decisions on?

What do you think when you ‘win’ a coupon or discount? More importantly, how do you feel??

GOOD LUCK!

BlissdomHeadshotsLR-37 squareCarolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.

 

2015-01-07T07:24:07+00:00 January 6th, 2015|Marketing|6 Comments

About the Author:

Carolyn
Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.

6 Comments

  1. Kathy Clark January 6, 2015 at 9:53 pm - Reply

    A close second is the GC that you cannot use because everything is way more expensive than the value of the GC.

  2. Genie Driscoll January 7, 2015 at 12:08 am - Reply

    Then you have PCH with their “congratulations” emails -only to find well no….its not exactly a prize of any sort but a maybe, if you buy something from them, you might be entered to win something. Chances of that happening is me winning the Powerball lottery-which is zero.

  3. Adella Gonzalez January 7, 2015 at 7:59 am - Reply

    I’ve ‘won’ tons of coupons, but there was only one occasion where I was excited to win and I actually used the coupon.
    It was for a high-end flat-iron and the prize was a coupon code for 90% off. The original prize of the flat-iron was around $300. I was excited about getting this flat iron.
    This is rare of course. And, yes, for the most part ‘winning’ coupons is a total joke and nobody uses them. But I had to get my hands on that flat iron. Lol! 🙂

  4. Lisa Coomer Queen January 7, 2015 at 8:37 am - Reply

    I’m with you coupons are NOT a prize. I recently won a $10 shop credit where everything in the shop was over $100.00. Nope not gonna use it!

  5. Nicole January 7, 2015 at 2:32 pm - Reply

    Yes, I agree. If I have to spend money, its not a prize (unless it is a trip where I have to pay the taxes & buy some meals, that’s different).

    And on the note of paying for these little extras, I actually have a ‘savings’ plan for it. I save our bottle recycling money, money found, survey money & money prizes like $100 in an account, then when I win a great prize but I need to spend a little like parking money, bus money or a meal out, it isn’t coming out of my household budget. It makes me sad when I hear of people that win trips or cars but can’t afford the taxes or insurance.

  6. Joey B January 9, 2015 at 8:08 pm - Reply

    Not sure if you are referring to the Twitter contest that we both “won” within minutes of each other… and then both stated what you said above…. but was I ever ticked off!
    Poor marketing scheme that required an immediate unfollow, and a warning to my 350 followers. So guess what great marketing company?? Try to scam 1 person = inform 350 people of your scheme.
    I have no problem, however, with FREE product coupons!!

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