Make Your Own Luck


Rick Spence (@RickSpence) wrote a great article on luck for ProfitGuide; 7 Ways to Make Your Own Luck for 2013.  The article was clearly written for business professionals, but what is amazing is the first 5 points apply to our hobby.

1) Believe in luck. You may think of luck as random chance, but Seneca, the Roman politician and philosopher, pointed out that it can be controlled. Luck, he said, “is what happens when preparation meets opportunity.”

This is where oragininzing your sweepstakes increases your odds of winning.

2) Canadian humourist and economist Stephen Leacock (or possibly Thomas Jefferson—historians differ) simplified the concept even further. “I’m a great believer in luck,” Leacock said. “And I find the harder I work, the more I have of it.”

This is where entering on a daily basis increases your odds of winning.

3) Many people seem to encounter good luck because they actively seek out opportunities to win. They constantly put their best efforts into meeting new prospects, bidding on contracts, experimenting with product and service innovation or applying for awards.

This is going to websites that list legitimate sweepstakes for you to enter and finding new promotions.

4) Know the odds. In your business, you need consistent small wins to maintain confidence, but you also need breathtaking, long-shot objectives that require immense effort and get everyone on the team excited. Balance the effort you put into the easy victories and the big ones.

It only take WON to WIN!  Once we won the grand prize where I only entered for six weeks out of a six month period.  There were over 160,000 unique entrants and over 15,000,000 entries over the course of the promotion.  Enter anyway as today may be your lucky day!

5) Winners are often determined by sheer luck; sometimes the margin of difference is miniscule. Think of a World Cup hockey game that ends in a shootout, or an Olympic sprinter or skier who wins the gold medal by less than a tenth of a second. Make sure your team stays motivated to perform by understanding the difference between finishing second and being a loser.

This tip applies to voting contests (which I hate) and judged contests.  If you never know what will appeal to the judges.  Do your best and you just might have the winning photograph or the blue ribbon pie.

Are you making your own luck?


Carolyn WilmanCarolyn Wilman (aka @ContestQueen) is the author of You Can’t Win If You Don’t Enter. She teaches others how to find, organize, enter and win contests, sweepstakes and giveaways. To-date others have won over $1,000,000 using her Online Contesting System. As a Promotional Marketing Consultant, Carolyn also helps companies create, and viral market, winning promotions.

2013-01-19T12:41:52+00:00January 19th, 2013|Luck|2 Comments

About the Author:

Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.


  1. pearl biggar January 20, 2013 at 11:27 am - Reply

    Hello Carolyn-GREETINgS FROM CANADA!!Ive never written to you but have loved your contest queen articles from way back. Love this article- I always tell people when I enter I ALWAYS believe that I will win..Have been contesting since I was 18 (Im now 50)as a hobby,have won many things- including a 30,000 kitchen and lately OPRAH tickets-yes shes coming to edmonton,canada-too exciting.. and believe in paying it forward.Years ago you had a mantra I think on a vision board at a sweepstakes convention ..I am lucky, I am a winner, I am a grandprize magnet.. etc ..I have it on my fridge,I say it everyday I tell people to say it not only for winning “things” but for all those positive things-health,family, friends in our lives and the people we surround ourselves with.Could you post it again..also is your book available at any book store in Canada…thanks,Pearl

  2. carolyn
    carolyn January 20, 2013 at 3:47 pm - Reply

    Great idea for another post.I will share the mantra with everyone again. Also, my book is not for sale in books stores at the moment. Only online. The 2nd Edition being published this year will be in book stores. I am not sure when.

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