Is There Too Much Competition?

My friend Stephanie and I sat beside Arlene and her husband Doyle at the last Annual National Sweepstakes Convention.  This week she sent me a very good question.

Hi Carolyn, I won your book a long time ago—very good contest tips. Good to see you at the Atlanta Sweepstakes Convention.  Not 10 wins a month like years ago—My Sweepstake Club members and I are having “few and far between” wins. Too much competition??????

too much competition

My question to you would be, what are you entering and how?

The reason I ask those questions is; I have been entering contests on a daily basis since 2001.  I win 5-15+ prizes every month, month-after-month and have done for 12 years (with the exception of the 8 month break I took from the hobby).  Last year I didn’t even track my prizes.  This year I began filling in my WINs spreadsheet again and I won ten prizes worth $525.48.  Pretty good start to the year, especially considering how long it took me to ramp back up to entering 1-2 hours per day.

“If you’re not evolving, you’re dying.”
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My guess is you have not changed your entry method(s) very much over time.  Also, how comfortable are you entering online via all the various entry methods (ie. Facebook, Twitter, Advergame, etc.)?  Or using software programs like RoboForm?

What I enter and how I enter has changed and evolved over time.  I was filling in OEBs (Original Entry Blanks) in 2001.  I have not seen one in Canada since 2006.  Then it was straight-forwardonline entry forms.  Now 50% of the contests I enter are on Facebook.  I am always trying our new entry methods, new ways to find contests, etc.  Out of my ten wins this month, six of them were from Facebook entries and all were online.  I also enter (and win) a lot of single entry promotions (even odds), short entry period contests (flash, one day, etc.) and locals (open to the Greater Toronto Area).

Yes, since the hobby has gone online, more people are entering, but companies are spending more than ever running promotions.  It’s a multi-billion dollar industry.  There are enough prizes for everyone.

Are you evolving or dying?

2015-12-27T11:55:51+00:00 January 31st, 2013|Contesting, Marketing, Sweepstaking|11 Comments

About the Author:

Carolyn
Carolyn Wilman (aka @ContestQueen) is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn teaches others how to Find, Organize, Enter and Win giveaways along with working with companies to create, and viral market, winning promotions maximizing ROI and loyal customers.

11 Comments

  1. Lianda January 31, 2013 at 5:02 pm - Reply

    It’s so interesting to hear of all the different hobbies people have. What kind of prizes have you won other than money? Does it end up being worth the effort – I guess so, or you would have stopped putting in 1-2 hours a day!
    What kind of things to you have to do to enter? Just put in your name/contact info?
    Thanks!

    • carolyn
      carolyn January 31, 2013 at 9:31 pm - Reply

      I have only won money a handful of times over the past 12 years and not very much. I remember winning $5 once, LOL! Most of my prizes are small-ish. For example a few of my prizes this month were: a $50 gift card to Indigo, a set of movie passes to see Hansel & Gretel in IMAX 3D, a 1-year membership to MyYogaOnline, and even a bag of Doritos. Just waitin’ for a “biggie”, like a trip or a car, and yes, I feel it’s worth every moment of my time.

  2. Beatrice Johnston January 31, 2013 at 5:29 pm - Reply

    This post is so timely Carolyn. I was just speaking with a client today who was considering running a promotion and I told her about the preparation she should make, and the connections and viral scape she could have on Facebook. I’ll direct her here for more info.

  3. Brett Dupree January 31, 2013 at 9:23 pm - Reply

    Boo-ya! Wow, that is really cool.

  4. Carol Oddy February 1, 2013 at 3:12 am - Reply

    Have never won money but have won a ipad2, ipod, blackberry playbook and shampoo, perfume and a couple of bath sets.

  5. Kate L Williams February 1, 2013 at 8:43 am - Reply

    I take every chance I can to win an iPad. Somehow I’ve just become focused on winning one vs. buying one. I’ll be re-visiting your site to get more tips for clients (organizing promotional contests) but REALLY, I just want to win an iPad. lol 🙂

  6. Teresa Young February 1, 2013 at 12:39 pm - Reply

    One of the advantages of belonging to a sweepstakes club is hearing about what others are winning. It’s rare that all of the members have a dry spell all at the same time.
    I’d suggest that Arlene & Doyle & their club search out local sweeps – look in the grocery store beer area for text-to-win sweeps. These types of sweeps have been very good to our club.

  7. Renata Clair February 1, 2013 at 9:16 pm - Reply

    I have a question about winning on Facebook. I haven’t been successful winning on Facebook even though I am entering constantly. Since my FB is for sweeps only, I don’t have any friends (I don’t want to waste time reading everyones posts) and I use my legal name on the entry forms not my nickname FB name(our families don’t know I sweep b/c we save prizes for gifts). Do you think this is prohibiting me winning on FB? Are there any tips for winning on FB? Thank-you!

    • carolyn
      carolyn February 2, 2013 at 2:07 pm - Reply

      Good question. I’ll answer it on my blog this week.

      • Renata Clair February 2, 2013 at 11:19 pm - Reply

        Thanks Carolyn, I’ll be on the lookout for it. I feel there needs to be a reason why my percentage of FB wins doesn’t match the other type(Daily, 1x and Twitter) of wins!

  8. Nicole March 9, 2013 at 1:19 pm - Reply

    I am behind on reading emails because I’m busy entering contests! This is a great article for me today as I didn’t win a thing in Feb & spend about 1-2hrs a day entering all methods. I was wondering how come I wasn’t winning. Re-Evaluated my winning mantra, I practice the Laws of Attration, I have put it out to the universe. I guess its just taking a little longer to get to me. No matter what, I’m still having fun with my hobby.

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