As the popularity of social media marketing grows, contests are more frequently offering you additional entries if you share a link on Facebook and/or Twitter. If one of your friends or followers enters using your link, you garner an extra entry. The fewer friends and followers you have, the less opportunity you have to garner those entries.
One way to get more followers is to create an interesting profile that makes others want to follow you. I frequently check to see who is following me. I read their profile. If I feel I will either learn from this person (marketers), be entertained (movie and TV stars) or have a greater opportunity to win (contestors) I follow. However many times the profile is blank and the picture is generic. Guess what, I don’t blindly follow those who follow me.
Geoff Talbot of Seven Sentences wrote two good blog posts regarding Twitter profiles:
These posts are geared towards corporate accounts, but much of the advice is transferable. You can also use my favourite tool for finding anything: Google. You can read additional posts and articles on the subject along with YouTube videos.
What does your profile say about you?
Carolyn Wilman (aka @ContestQueen) is the author of You Can’t Win If You Don’t Enter. She teaches others how to find, organize, enter and win contests, sweepstakes and giveaways. To-date others have won over $1,000,000 using her Online Contesting System. With over twenty years experience as a Marketing Consultant, Carolyn also helps companies create, and viral market, winning promotions.